Shift:, Flexible Hours, Monday to Friday | Work Set-up: Remote Work
Offer: Above-average market compensation package and government mandated benefits
As a Copywriter, you will play a crucial role in shaping the brand's narrative and engaging customers through persuasive and compelling copy. Your ability to adapt to different audiences and channels while maintaining the brand's voice will be key to the success of various marketing initiatives.
KEY RESPONSIBILITIES:
Content Creation: Develop creative and impactful copy for a variety of platforms, including websites, social media, advertisements, email campaigns, product descriptions, and more. Adapt writing style to match the tone and voice of the brand, ensuring consistency across all communication channels.
Conceptualization: Collaborate with the creative team to brainstorm and develop new concepts, ideas, and campaigns. Translate creative concepts into well-written and engaging copy that resonates with the target audience.
Research: Conduct thorough research to understand the target audience, market trends, and competition, to create informed and relevant content.
Proofreading and Editing: Review and edit your work. Proofread and make necessary revisions to maintain high-quality content standards.
Brand Voice Maintenance: Maintain a deep understanding of the brand's voice, values, and messaging guidelines to ensure all content aligns with the brand's identity
Collaboration and Communication: Collaborate effectively with cross-functional teams to understand project requirements and deliver content that meets objectives.
Deadline Management: Manage multiple projects simultaneously and adhere to deadlines to ensure timely delivery of high-quality copy.
KEY PERFORMANCE INDICATORS (KPIs):
By effectively executing your responsibilities and achieving the below KPIs, you will contribute to the overall success and profitability of the organization.
Conversion Rate: This can be monitored using analytics software, which can also be used to assess the copy's persuasiveness.
Click-Through Rate (CTR): Monitor the percentage of users who click on a call-to-action (CTA) or link in the copy, especially in email campaigns or online advertisements. A higher CTR indicates engaging and compelling content.
Engagement Metrics: Track metrics like time spent on a page, scroll depth, and social media engagement to assess how well the copy engages and retains the audience's attention.
Bounce Rate: Measure the percentage of users who navigate away from a page after viewing only a single page. A lower bounce rate indicates that the copy effectively engages users and encourages them to explore further.
Brand Consistency: Evaluate how well the copy aligns with the brand's voice, values, and messaging guidelines. Consistency in brand messaging is crucial for building brand identity and trust.
Content Engagement Metrics: Assess the performance of blog posts, articles, and other long-form content using metrics like page views, time on page, and social shares.
Project Completion and Timeliness: Monitor how well the Copywriter adheres to deadlines and completes projects on time. Timely delivery is essential in a fast-paced marketing environment.
Portfolio Diversity and Growth: This includes showcasing different writing styles, industries, and successful campaigns.
Client Satisfaction: Tracking client satisfaction through surveys or feedback can help measure the quality of the copy produced and the overall experience.
QUALIFICATIONS:
- Bachelor's degree in English, Journalism, Marketing, Communications, or related field (or equivalent work experience).
- Proven experience as a Copywriter or in a similar role, preferably within an agency or marketing department.
- Strong portfolio showcasing a variety of writing styles and successful campaigns.
- Excellent command of the English language, including grammar, punctuation, and style.
- Proficiency in using digital tools and platforms relevant to copywriting and content creation.
- Creative thinking and the ability to generate original ideas.
- Strong attention to detail and the ability to self-edit effectively.
- Excellent communication and collaboration skills.
Job Type: Full-time
Salary: Php40,000.00 - Php50,000.00 per month
Benefits:
- Flextime
Schedule:
- 8 hour shift
- Flextime
Experience:
- E-Commerce: 3 years (Required)
- Copywriting: 5 years (Required)
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